Recruiting and retaining learners in workplace literacy programs in New Zealand

Author: John Benseman: Unitec Institute of Technology, Auckland

Edition: Volume 53, Number 1, April 2013

Summary: Successful workplace literacy and numeracy programs are dependent on effective strategies to recruit and then retain course participants. This article reports on the recruitment strategies used in a large workplace literacy and numeracy project involving 535 workers in 18 courses. It provides an analysis of the strategies used, their rates of success in the companies, the overall retention rates of success in the companies, the overall retention rates and identifies effective ways to implement these strategies 

Keywords: workplace programs, literacy, retention, recruitment

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This article is part of AJAL, Volume 53_1. The entire volume is available in .pdf for purchase here.

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